Thursday, February 6, 2014

My Advice To Disney!

Hey, what's happening Toon Fans. Welcome to another ACF special. Yeah, I know, it's been too long since I've posted. But, I've had a lot on my plate for the last several weeks,so my neglect for this site wasn't intentional. Trust me, ACF is here for life.

Anyway, before I start thing, I'm sure your all wondering what's in the cards for 2014 and what's Not in the cards. Well, first things first, I wanna clear out my To-Do list. It's been a full year and I haven't even touched it. So, I'll try to do that first. I've also decided to retire Toon Rumble, I really don't have the "spark" for it anymore. Sorry. 

Anyway, it's time to get to the topic at hand. As you know, I have bashed The Walt Disney company a lot. However, this topic will be more of a critical analysis than a bash fest. Plus, I'll be giving Bob Iger some advice to make Disney the way it supposed to be. Nice change of pace huh? I'm throwing some water on the fires.

Anyway, as you are all well aware, Disney hasn't been doing too well as of late. It's parks being it's Only saving grace...and even they are loosing ground with the public.

Disney's woes began in late 2006 and Hannah Montana Mania. This pathetic and disgusting franchise lead to more girly-girl trash and eventual girly-girl dominance. Coupled with the over glorification of Pre-school shows,canning and banning the cool shows, and neglecting the classic shows lead to what I call the Disney Nightmare.

The Disney Channel was supposed to be for Everyone,not the minor and insignificant demographic. With the creation of Disney XD,a boy's network,you'd expect this problem to be rectified. It Wasn't. Girly shows air on that channel, despite the fact that the girly-girl garbage (like jessie) isn't supposed to. The Canadian crap isn't helping things either.

When Disney bought Marvel,the fans were worried about how The Big D would treat Stan Lee's huge family. They had a right to worry..but not for the reasons they initially had. Instead of completely bastardizing the franchises, they suppress them (in more ways than one).

Here's proof, The Marvel shows are not airing much and when they Do air, it early in the morning. That's just wrong! The Marvel shows have great potential under the Disney brand. Disney,just doesn't realize it..or perhaps they do, and just choose to ignore it entirely.And That's Just Wrong!

I fear the same may happen to the Star Wars franchise.Though,I doubt I'm alone in that fear. Sad, I know. 

Things are getting bad for Disney XD, with the cool shows are being tossed and never seen again (motor city and tron uprising, anyone?). Not to mention Disney's new Jessie fetish (ugh!).  Seriously, Big D, Why is Jessie on Disney XD anyway? Seriously, Get Rid Of It. Keeping Jessie on Disney XD is trolling. Nobody likes a troll.  

ABC Family and the Disney Channel aren't doing much better. Both are stuck in hell, rarely airing ANY good show. The overly promoted Teeny-bopper and Girly shows, are among the lowest rated programming on their Networks.

They aren't working, and if Disney doesn't ditch them in favor of better programming, Their networks will die and Disney will have nothing but their Theme Parks to support them (well, that and their movies and merchandise).

Another problem Disney has regarding it's Marketing. It's as disastrous as Nintendo's. Disney's marketing is focused on the Kiddie and girly-girl stuff, alienating the General Audience, Long-Time Disney Fans,and Casual Watchers.

For example, look at their toy ads. It's mostly stuff for small children (especially little girls). While the Male toys (like the marvel figures) aren't getting a fair shake. That's wrong. It's not just the toy's either, It's their merchandising in general (kiddie and girly-girl stuff over the stuff for the general audience).

They ain't too great with their Video Game ads either, In fact some of their games don't even have Any. Out of all of the Disney games,Disney Infinity has the best ads,but that's not saying much. Ads for their shows are just painful,as once again the cool stuff gets shafted in favor of the crappy stuff. In fact, that crappy stuff gets over promoted.

And when Disney Does air ads for their cool stuff, they botch it. All Disney Networks suffer from this. ABC Family and the Disney Channel most of all. The ads for their Movies have,for the most part,been ok. Though, those ads could've been much much better.  

Anyway,speaking of the networks, Disney, Bobby Iger, Was it REALLY Necessary to create a Disney Jr. Network? C'mon, a 24/7 Pre-school network is just retarded. Shame on you for not knowing better. Then again, maybe it Wasn't Iger's fault (yeah, you heard me).

Maybe it was the fault of Anne Sweeney, President of Disney/ABC Networks. She's the woman behind the Disney Nightmare. This isn't good. Sweeney and her minions (ie. the program directors) must be fired for the future of the Big D.

Disney doing ok Movie wise, but they really need to put more effort into them.

Now, let's talk about Disney's Rivals. First there's Dreamworks Animation. Dreamworks Animation has battled Disney and Pixar for Dominance in the Animated Movie Market since the early 2000's.

Now, Dreamworks animated films are hit and miss. They haven't had too much luck in defeating Disney. Sure they came close on a few occasions, but no success. However, I believe it's only a matter of time before Dreamworks topples Disney at the movies. Their Latest flick (as of this moment), Peabody and Sherman has the potential to "Melt" Frozen (disney's latest animated flick).

If Disney want's to remain on top of the Animated Movie Market, they need to Advertise better. They also need to get rid of the G-Rated films entirely and go with PG and PG-13 stuff. If they do that Disney will remain the dominant force in the Animated Movie Market.

Next up on the list of rivals is Disney's oldest one, Warner Brothers. There's really not much to say. Warner Brothers has been focused mainly on Live Action Stuff. But the few, non-DC ,animated films that they Do have, can't top Disney.  Then again, The Lego Movie (warner brothers' latest animated film) looks like it could go toe-to-toe with Any of Disney's modern animated films. 

So if you don't take the DC Animated movies or the Lego Movie into account, The WB has not been doing well in the Animated Movie Market as of late. Television-wise, WB hasn't done much in the animation department either. The only things they've done as of late were The DC animated series and The Looney Toons Show.

However, In Warner Brother's case, it's Quality that trumps Quantity. Young Justice and Beware The Batman,despite their flawed nature, have been doing extremely well against Disney's Marvel shows. And Teen Titans Go and The Looney Toons Show are going neck and neck with Disney's other Animated shows..if you could believe that.  

All and All, Warner Brother's is doing fine against Disney on their Animated front...mostly with their DC brand. So if Disney wants to defeat WB, they must put out better quality Marvel animated movies and shows. And they MUST stop suppressing them.

Warner Brother's and Disney are rivals in the Live-Action front too, but Only when dealing with Super Hero Movies. DC and Marvel have been rivals since the Silver Age, and that's not gonna change anytime soon. So far, Disney and Warner Brothers have been running neck and neck on that front.

Cartoon Network sucks, but it has 2 things that are toppling Disney: The stuff from Warner Brothers and Adult Swim's Toonami. Without these, Cartoon Network is hopeless against Disney. And even the worst Disney XD show can destroy CN's live action garbage. Period.

Moving on to the last of the Big D's rivals, Nickelodeon. Ever since 1993, Nick and Disney have been going head to head for the title of  "America's Greatest Youth and Family Network". Nickelodeon has defeated Disney every step of the way most of the time. Nowadays,Disney is getting trashed by Nick..despite the fact that Nick's current batch of teen sitcoms suck hard.

Nicktoons Network is just Manhandling Disney XD. Not only do they have Power Rangers and Anime in their roster, but they also have good original shows like Ninja Turtles 2k12 and Legend of Korra. 

The secrets to Nick's success is obvious. Number 1, They don't neglect the Classic stuff. Number 2, they treat their shows with respect (ie, not canning them and putting them on at reasonable hours). And Number 3, They don't insult or assault their viewers intelligence.

Look, The Big V is pure evil, but the one thing they ain't is retarded. Trust me,if they were, Nicktoons Network would've been full of teen garbage. Thankfully, they have TeenNick for that. Speaking of TeenNick. That Network is Destroying it's Disney counterpart, ABC Family. 2 Reasons. 1- ABC Family's fetish for the Gilmore Girls and radical feministic shows. And 2 - TeenNick has The 90's are All That.
 
If TeenNick can air the "90's Are All That" Block earlier (say around 9-10pm)and add more shows to it, ABC Family would be finished. Moving along.

ABC and ESPN aren't doing so great either. ABC's shows (besides once upon a time and Agents of SHIELD) are just as retarded as their CBS, FOX,NBC,and CW counterparts. Remember when it wasn't always like that. Oh, how I miss those days. 

Anyway, as for ESPN. They need to try harder to appeal to the Pro-Wrestling fans. They also need some more MMA action too.

Now, on to the things that Disney is most well known for, Their Theme Parks. Disney Land and Disney World are one of the 2 things that are keeping Disney alive (the other being their movies).

But even at it's low point, Disney Land and Disney world just barely trump their competitors. Universal Studios is Disney's #1 competitor in the Theme Park front and continues to come close to ending them. But,close doesn't cut it. And Universal and Disney are to this day running neck and neck in the Theme Park front.

Disney needs more fun and exciting attractions to get the upper hand.

Now on to the final part, before I give The Big D my solutions. The Video Game Market. As you are aware Disney Interactive has laid off over 100 of it's workers. As well as disbanded Lucas Arts. So has Disney been hurting in the Video Game Market? Yes..by themselves at least.

The Only thing good they have right now is Disney Infinity and that game is not selling that well anymore. This is mainly due to Marketing. Had the marketing been better, DI would've kept selling.

Now,Disney is doing just fine when working with other Game Companies. Kingdom Hearts (co-created by square-enix) has lost some popularity,but it's fan base is still strong. Kingdom Hearts 3 is expected to sell extremely well.

So, Disney is good with games as long as they work with other companies. That needs to change. While, I Love it when Disney teams up with other companies,The Big D needs to re-establish it's own game brand. And the best thing it could do, is get a better marketing campaign.

Any great Businessperson knows that Marketing can either make or break a product. The better the Marketing, the better the product will sell. 

Ok, it's time to give The Big D advice.

The first thing they need to do is Fire Anne Sweeney and her cronies (the program directors). Without this fundamental advice, The Big D won't have much of a future in television. The next thing they need to do is rid the Networks of all Teeney-Bopper and Girly Girl shows (yes, that includes jessie). These shows are Hurting the Company, not Helping. That my friends is called sacrificing quality for a quick buck.

Soon After, to combat nickelodeon, they need to make more edgy shows...though not too edgy, this is still Disney after all. I'd say the ratings for those types of Disney shows would be TV-PG to TV-14. 

The shows also need to be smart, never insulting or assaulting the viewers intelligence. I so want a Shego spin-off show so bad. Go Make It Big D. 

Next,they gotta stop getting animation from Canada. Seriously,Disney, is it That painful to create your Own original cartoons? You did it before, You can do it again. Get Busy!!

Disney also needs to stop canning and/or suppressing shows. They need to air not only their Classic stuff, but also the other Marvel Cartoons as well (including spectacular spider-man and avengers: earths mightiest heroes). They are recently re-airing Kim Possible. But sadly, it's only for a short time. Also, Disney must Stop pandering to the kiddies, teeney-boppers, and girly-girls.

Because of crap like that,the Disney brand is made worse. Trash the teeny-bopper and girly garbage,Disney. And while you're at it, suppress the kiddie shows too. Now,what I mean by "suppressing" them is to give the kiddie stuff a 3 hour block every weekday morning and that's it. Also, Big D, once you trash the girly-girl and teeney-bopper crap, I'd be wise Not to make any more.  The Music Videos are also damning the Company.
 One really cool thing Disney could do is Revive the Disney Afternoon. If Turner Bitchcasting can bring back Toonami, Disney can surely revive the Disney Afternoon. Disney should also make their own Tokusatsu/Super Sentai. I'd rock if they did.  

ABC Family should be for the General Public and Not just a handful of extreme minorities. They need to get rid of their current roster of original shows and replace them with superior ones.

Also, Disney Jr. should be converted into a 23/7 Disney Movie Network. The whole 24/7 Kiddie Show Network idea is really retarded. So, Please, Big D, replace Disney Jr. 

Speaking of Movies, they need to ditch the G-Rated Mentality and go for both PG and PG-13 animated movies. They are doing pretty good with the PG-13 live-action flicks. They should continue those as well. It's the only way they'll stay on top, Trust Me.

Another thing they should do is create movie adaptions of Japanese stories. I'd also like to see a Journey To The West adaption.    

Disney Land and Disney world could use some more cool attractions. Such as a digital/virtual reality shooting game. The Cool attractions must also dominate the parks. 

On the Video Game front, they need to add more Awesome characters to Disney Infinity. I can think of a whole slew of Disney characters who would be Absolutely Perfect for Disney Infinity. Characters such as: Mulan, Kim Possible, Shego, Shang, Goliath, Jake Long, Tron, The Beast, Hercules, Hades, Ariel (jason would love that), Ursula, Quasimodo, Perry the Platypus, Stitch, Scrooge McDuck, Darkwing Duck, etc. I could go on and on about who should be in this game, but I won't.

There's a rumor going around that the next Disney Infinity Game will have Marvel and Star Wars characters. If that's true than it's a step in the right direction for them..but won't help them much in the Gaming market. Another thing they should do to improve their sitch in the Video Game Market is make first party games that Target Gamers exclusively.

By giving gamers what they need, Disney would not only make a killing in the VG Market, but they'd get respect in it as well.

Working with other media companies helps too. The Kingdom Hearts games, Roger Rabbit, and Wreck-It-Ralph are proof positive of this. A Kingdom Hearts Cartoon would be cool too. 
 Marketing needs to be a focus too. Disney must try to appeal to the people. Try to make the product sound as awesome as possible,while giving them information on that product.

False Advertising is a sin that Disney has committed as of late (with disney xd). It'd be best for business for them to NOT troll the Public again. It's another reason Anne Sweeney and her underlings must be fired. So Bob Iger, do it! Fire Her! Fire Her And Her Cronies!

I'm gonna end this before I go into a full on rant. But,as you can tell,If Disney doesn't heed my advice, they won't last much longer in today's entertainment world.

I hope Iger and his People (and roy disney) are reading this.

Stay Gold, Everyone.

3 comments:

RekkaDragonJay said...

That's a long list. Add one more to that. Putting those Marvel shows everyday instead of once every Sunday morning. They are doing the same thing Snyder is doing to the DC themed shows, they put them in the morning, then put them in hiatus and in turn, cancel them. Can't let that happen!

Stefan said...

@RekkaDragonJay I mentioned them

RekkaDragonJay said...

Oops. Sorry. :(